By Harry Mottram: The World Cup has been welcomed by not just the hospitality industry but the printing industry as newspaper supplements, football magazines, wall charts and TV listing publications have seen a boost in sales. Writing for the trade publication Print Week Jo Francis explained that Marks & Spencer were offering an official England sticker collection in partnership with firm Panini, while ‘a number of news brands also teamed with Panini to offer free World Cup stickers.’
She reported on Jon Hearnden, group sales director at Walstead Group, who said the firm had been involved in producing a variety of additional products associated with the tournament. Ian Carrotte of ICSM who have a large number…