Infamous Swim has secured backing of approximately $1 million through a group of entrepreneurs from the tech, e-commerce, fashion and communications sectors, with the founder of the original mummy-and-me swimwear brand confirming the label has been restructured and is now operating in a new company structure with new directors.
It comes after the swimwear brand went through voluntary administration earlier this year, but came out the other side.
Founder Gemma Crowe told SmartCompany that although she and the investors are all stakeholders in the new operation, she remains the CEO of Infamous Swim and will continue to lead the business as before.
Coming on board as external investors are tech CEO Alex Macpherson,…
