ITV is to undergo a restructuring to its broadcast business while also exploring the reduction of its presence in London as the British commercial broadcaster struggles to overcome challenges associated with the COVID-19 pandemic.
As part of the new organizational structure, the network is establishing a new Media and Entertainment division that will encompass a dedicated On-Demand business unit alongside a traditional Broadcast branch.
Kevin Lygo(pictured), who currently serves as ITVs director of television, has been tapped to become the managing director of the new overall division, with continued oversight of the traditional broadcast business. Rufus Radcliffe, ITVs chief marketing officer, will helm the on-demand unit.
As a result …
Read the full article at: https://realscreen.com/2020/10/19/itv-targets-on-demand-viewing-in-corporate-restructuring/