If you haven’t been following along as we cover KTM’s current predicament, where have you been? For the uninitiated, KTM essentially screwed itself a couple years back, as Pierer Mobility AG—the company’s parent company—went on a spending spree that’d make a lottery winner blush.
It bought everything, including new manufacturing facilities, new brands, and spent hundreds of millions on new motorcycles, parts, and gear. But it was all done at a time when the market was slowing down. When people stopped buying high-priced bikes and traded them for small-displacement, cheap motorcycles or just didn’t buy anything new altogether. KTM essentially shot itself…
