Times are tough for KTM’s parent company Pierer Mobility AG.
Though it has some of the best motorcycles around, one of which I still dream about and peruse the classifieds for on a weekly basis, the brand’s market share has essentially dropped off a cliff in recent years. There are obvious reasons for this fall, such as interest rates being what they are, wages being what they aren’t, a chaotic world, and consumer spending falling like a stone, among other macroeconomic factors such as parts shortages, longer lead times, manufacturing issues, and more.
KTM has also made some unforced errors that haven’t been kind to it either.
And after reporting on the brand seeking…
