La Perla is taking the first steps in its relaunch following its acquisition by Peter Kern, former CEO of Expedia this summer. The Italian company specializing in luxury intimate apparel production has announced the rehiring of 220 workers who were made redundant following its declaration of insolvency in early 2024.
As advanced by WWD on Tuesday, the workers will return to their jobs at Atelier, in Bologna, and begin normal operations as of Monday.
The relaunch plan includes an investment of almost €30 million until 2027, according to the Ministry of Enterprise and Made in Italy, which has been involved in the phases of the business rescue plan.
The company announced the closing of the sale and purchase operation…