Le Coq Sportif, a future in suspense. The French rooster brand, official supplier of the Paris 2024 Olympic and Paralympic team, is staking its future this week at the economic activities court in Paris. The company, which has been undergoing bankruptcy proceedings since November , has received two rescue offers that reflect the tension between the protection of industrial employment and the commercial attractiveness of an iconic French brand but loss-making.
The company, 75% owned by the Swiss Airesis group, is dragging recurring losses despite sales growth at the start of 2024. In the first half of last year, it raised its turnover by 30% to €82 million, but remained in the red with losses of €18 million. For the…