UK-based mixer company Lixir Drinks entered liquidation last month following “immense challenges” including the pandemic and Brexit.
Writing on LinkedIn yesterday (16 August), co-founder and head of commercial Matt Mahatme said: “I never envisaged writing this post, but last month we made the difficult decision to place Lixir into liquidation.
“It’s been a rough few weeks, but if I’m honest it’s been an even tougher year leading up to this. There have been immense challenges that despite our best efforts, we couldn’t overcome.
“With any challenger brand, you are up against it from day one, competing with giants, but even more so…
