Rumors began circulating on Reddit three days ago that YT Industries had moved from bankruptcy to the liquidation phase. This morning, an ambiguous article published by Enduro Mountain Bike Magazine claimed “YT shuts its doors.” However, in a statement to Pinkbike from founder and CEO Markus Flossman, the situation is more complicated.
How did we get here?
In July, YT Industries announced that the company was entering into a “self-administrated legal restructure” after struggling to secure additional funding. The company’s troubles began during the COVID pandemic when, like many bike brands, YT struggled to balance supply and demand.
According to Flossman, “a key supplier failed us with…