Moorcroft Pottery firm goes bust in Burslem after more than 100 years

Richard Price & Eleanor Lawson

BBC News, West Midlands

Moorcroft Pottery became known for its colourful depictions of wildlife and geometric patterns

Moorcroft A ceramic vase with painted trees in various shades of blue sits on a turntable in the foreground. In the background a blonde woman can be seen out of focus, intent on something in front of her on a table. She is holding a slim paint brush in her left hand and is wearing a white apron, blue and white striped long-sleeved top and wire-framed glasses. Other paint brushes sit in a bowl next to the vase. — Moorcroft Pottery became known for its colourful depictions of wildlife and geometric patterns

The directors of Moorcroft Pottery have announced the firm has stopped trading after more than 100 years, which the GMB Union says means the loss of 57 jobs.

In a post on social media on Wednesday, bosses at the Stoke-on-Trent firm, based in Burslem, said they had told insolvency business Moore Recovery to help with voluntarily liquidating the company.

They said Moore would contact creditors in due course but did not give an explanation for the firm’s closure. However, industry commentators have blamed an increase in energy costs.

Moorcroft had warned in March of possible redundancies…

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Moorcroft Pottery firm goes bust in Burslem after more than 100 years

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