Moorcroft had warned in March of possible redundancies and at the time cited rising costs and falling sales.
The news of the firm’s collapse was the latest blow to the industry in Stoke-on-Trent, a place affectionately known as The Potteries.
Heraldic Pottery in Newstead also announced liquidation in February and that followed the closure of Dudson in 2019, Wade in Longton two years ago and Johnson’s Tiles in 2024.
Speaking of the challenges ahead, Mr Rickards added: “The pottery industry is in a perilous state and we’re at the position where the questions are being asked of the government ‘what are they going to do?’
“We’re paying higher energy costs than our European neighbours and we’re competing with China and other parts of Asia where…
