Mallows Beauty, which at its height was generating annual sales of £5m and employed a team of 25, has entered voluntary liquidation
A Welsh beauty brand which created a global customer base via the reach of TikTok has collapsed into liquidation after experiencing financial difficulties and leaving creditors owed nearly £2m.
Llantrisant-based Mallows Ltd, which traded as Mallows Beauty, was set up by Laura Mallows from Cowbridge in 2019 selling a range of vegan cruelty-free skincare and body products.
At its height the business, which sourced products from wholesale supplies, was generating annual sales of nearly £5m and employed a team of…