Founded in 2012 by Shripal Morakhia, Smaaash became a leading immersive entertainment chain in India.
The company offered a unique blend of virtual reality, bowling, go-karting, cricket simulators, and other services under one roof.
Despite its success with over 11 centers across India and backing from high-profile investors such as Sachin Tendulkar and Peak XV Partners, Smaaash faced financial distress due to the COVID-19 pandemic and a debt load of over ₹400 crore.
