The National Company Law Tribunal (NCLT) has admitted fintech major Paytm’s insolvency plea against online gaming company Fabzen Technologies, which operates games such as Ludo Empire, Callbreak Empire and Skill Patti Empire, over unpaid digital advertising dues of over ₹3.41 Cr.
Paytm parent One97 Communication has alleged that Fabzen failed to honour invoices for in-app advertising since October 2024 despite a 60‑day credit period and multiple follow‑ups.
Paytm provided ‘icon ads’, ‘banner ads’, ‘deals’ and ‘scratch cards’ to Fabzen for promotion and marketing of its gaming applications.
The two parties held multiple discussions to resolve the issue. Paytm said it made “repeated requests and…

