Australia’s first-to-market, Indigenous-owned, non-alcoholic craft beer company, Sobah Beverages, has entered voluntary administration. Worrells has been appointed administrator. Founded in 2017 by Dr Clinton Schultz and Lozen McDiarmid, Sobah opened its own brewery on Queensland’s Gold Coast in 2023.
Schultz and McDiarmid created Sobah to celebrate First Nations culture, spark meaningful conversations, and change the way we think about drinking. The company was a Food & Drink Business Rising Star in 2021.
In a message on LinkedIn, Schultz said the decision came after a tough period for the independent beverage industry and the wider economy put significant pressure on the business.
“Despite strong brand recognition and consumer…