Gravaa, the Dutch company which pioneered a self-inflating and deflating tyre system allowing cyclists to adjust and monitor tyre pressure while riding, has filed for bankruptcy – less than a year on from the brand’s technology being used by Pauline Ferrand-Prévot on her way to victory at Paris-Roubaix Femmes.
On Wednesday, the Eindhoven-based company was declared bankrupt by a court in the Netherlands. The news was confirmed to road.cc this morning by a spokesperson for the brand, who attributed the bankruptcy to the company’s struggles to obtain enough orders in the “current market environment”.
First introduced in 2023 and officially launched in 2024, the same year it was confirmed as an official partner of the Visma-Lease…