With concerns growing that children and vulnerable people are being targeted by rogue online gambling advertising, my new research suggests the current sanctions arent enough to change the practices of online advertisers.
In April 2019, the UKs Advertising Standards Authority (ASA) ran an experiment using an advertising avatar, an online identity which mimicked the internet use of a child. It found five gambling brands were specifically targeting their gambling offers at under 18-year-olds. A 2017 survey by the Gambling Commission found that 12% of children aged 11 to 16 had gambled with their own money in the previous week, and that 0.9% of children were problem gamblers.
In the wake of its experiment, the ASA announced a change…
Read the full article at: http://theconversation.com/online-gambling-children-among-easy-prey-for-advertisers-who-face-few-sanctions-117480