British cycling company Spoon Group, the owner-operator of bespoke bike brands Spoon Customs and WyndyMilla, as well as custom paint business Gun Control, has entered liquidation, following extensive efforts to adapt to what the group’s owner described as the ongoing “challenging market conditions” affecting the bike industry in recent years.
At the start of 2020, Surrey-based bespoke steel bike brand Spoon Customs merged with fellow British custom bike specialist WyndyMilla, established in 2009 by Henry Furniss and Nasima Siddiqui, under the Spoon Group umbrella.
Spoon founder Andy Carr took over the new company as CEO during the reorganisation, which saw Spoon and WyndyMilla continue to operate as separate brands, while…
