Pavement has filed for voluntary administration, citing 2020 as a year of difficulties for many retailers.
The childrens clothing retailer has appointed Pitcher Partners, Andrew Yeo and Gess Rambaldi as administrators.
We get customers who are totally obsessed with the brand, who send their mothers and grandmothers in with the instruction that they can buy anything at all from the store and they know they will love it, said Stephen Meurs, the Founder of Pavement and other brands, including Smiggle.
We have learned a lot over the past 12 years about getting the pitch right so that you are fashion-forward while still being age-appropriate and finding the right balance with extended sizing as well.
Meurs believes that the right investo…
Read the full article at: https://powerretail.com.au/news/pavement-voluntary-administration/
