Whisky sales in Korea have been on a continuous downturn over the past decade mainly due to changes in lifestyle of Koreans. The domestic sales of the spirit recorded some 1.49 million boxes (a box containing 500ml bottles) in 2018. Industry watchers attribute it to the reduced chances of get-togethers of company employees after the government measure to limit the maximum workweek to 52 hours, sluggish economy and an increasing number of people enjoying drinking alone.
To find a breakthrough in the declining market, Pernod Ricard Korea (PRK) has announced a restructuring plan, selling off its Imperial brand and reducing the number of employees through an early retirement program.
CEO of the company Jean TOUBOUL said on Janu…
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