Capping a breakout year, Roku announced Scott Rosenberg will be promoted from advertising chief to GM of its platform business in January in an executive restructuring.
Steve Shannon, a 5-year veteran who headed the content and services unit, will be exiting the company.
Under Rokus new executive structure, staff and resources for advertising, content distribution and related services will be combined. The company said the move will help it roll out innovative products, drive user engagement and generate more revenue from active accounts.
Rosenberg joined Roku in late 2012 to build the companys ad business. While skeptics wonder about the long-term prospects given the presence of tech behemoths like Amazon, Google and Appl…
Read the full article at: http://deadline.com/2017/12/roku-ups-scott-rosenberg-to-platform-business-gm-as-steve-shannon-exits-1202233075/