A pair of former key figures at THG are set to appear on Dragons’ Den tonight.
Brothers Sean and Alex Brassill will be pitching Jnck Bakery, which stocked its healthy cookies in more than 500 Tesco stores and was part of the supermarket’s accelerator programme, to the regular Dragons and guest judge Tinie Tempah.
However when its products were delisted by Tesco less than a year later – after filming in the Den – it entered voluntary liquidation with ‘escalating’ debts of more than £250,000.
The firm had raised £800,000 including £260k from crowdfunding for the chewy cookies, which were in the fresh bakery section and were made using pea protein, prebiotic fibre and its own low-sugar chocolate.
Available in four flavours,…