The Sendle brand will return under new ownership, seven months after the delivery service’s sudden collapse left small business customers scrambling for alternatives.
Andrew McKenna, managing director of logistics business McKenna Worldwide Services and general manager, ANZ for Quantium Solutions, has acquired the Sendle brand, trademarks, and domain name.
The deal’s value was not disclosed.
The purchase, revealed at the Online Retailer Conference & Expo in Sydney, revives a brand left on life support after its high-profile liquidation.
McKenna said the response from former Sendle customers and suppliers “has been extraordinary.”
“It’s a clear signal that the market wants reliable, affordable shipping back…