One of the most pressing concerns from Sizmeks bankruptcy comes from SSPs, which must reconsider how they think about risk and credit with their longtime partners. Brands and agencies often pay DSPs on 90-day or even 120-day cycles. But DSPs pay SSPs between 30 to 60 days. Theres a separate contract between an SSP and a publisher, but often the SSP will front inventory spend before it has money in hand from the buyer. DSPs shoulder this burden directly because they constantly owe money to inventory suppliers. The Trade Desk took out a $200 million loan in 2017 to preserve liquidity while it bridges inventory payments. MediaMath has raised more than $600 million, including $225 million last year. But when a DSP defaults on its… Read the full article at: https://adexchanger.com/online-advertising/sizmeks-bankruptcy-is-changing-how-the-supply-side-manages-dsp-debts/ Category: BankruptcyBy Insolvency Advisory AccountantsApril 16, 2019Post navigationPreviousPrevious post:A Recession, Debt Crisis Would Be Good For Gold – VanEck – Kitco NewsNextNext post:Insolvencies highlight credit insurance benefits – Queensland Country LifeRelated PostsMan Utd legend, 67, who grew up on council estate now financial mentor after getting sick of watching pals… – The US SunApril 19, 2024BBC's The Apprentice star speaks out on bankruptcy and fraud investigation – ExpressApril 19, 2024Australian EV charging manufacturer Tritium goes into administration – CarExpert.com.auApril 19, 2024Tritium files for insolvency and is on the lookout for a buyer | electrive.com – www.electrive.comApril 19, 2024NCLT initiates insolvency process against Sujana – The Times of IndiaApril 18, 2024Katie Price 'buys new horse for daughter Bunny' after being declared bankrupt again – The MirrorApril 18, 2024
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