Norwich-based ski travel startup SkiYodl has officially entered liquidation, marking a dramatic end to a business launched with high-profile backing and ambitious expansion plans across Europe’s major Alpine resorts.
Liquidators were appointed to the firm on Wednesday, July 22.
High-Profile Roots and A-List Clients
SkiYodl was co-founded by Oliver Dannatt—the son of Lord Richard Dannatt, former head of the British Army, and Lady Philippa Dannatt, the Lord-Lieutenant of Norfolk—alongside business partner Simon Latarche.
Before founding the travel platform, Mr. Dannatt worked as a former shipping broker at ICAP before taking on a role as an in-house ski instructor at The Lodge, Sir Richard Branson’s exclusive mountain retreat in…