Europe’s self-proclaimed largest used motorcycle dealer, SuperBike Factory, has gone insolvent and ceased trading. For buyers, sellers and several hundred employees, the question now is what happens next.
- On 20 July 2026, insolvency practitioners from KR8 Advisory were appointed, and trading stopped with immediate effect.
- The company operated six locations in the United Kingdom and sold around 15,000 used motorcycles per year.
- Despite revenue of around £83 million (approximately €97 million / $112 million), the business model was no longer viable.
Europe’s self-proclaimed largest used motorcycle dealer, SuperBike Factory, has gone insolvent and ceased trading. For buyers, sellers and several hundred employees, the…