When Under Armour (NYSE:UA)(NYSE:UAA) told investors in late July that the cost of its ongoing business restructuring would be higher than initially expected, shares plunged more than 13% over the next few days in response.
Early Thursday, however, the performance apparel and footwear specialist increased the price of that restructuring yet again — only this time, the market rewarded shareholders with a 5% pop. So what gives?
IMAGE SOURCE: UNDER ARMOUR.
The third time’s the charm?
More specifically, Under Armour says “following further evaluation” after its latest quarterly report, it has d…
Read the full article at: https://www.fool.com/investing/2018/09/20/the-price-tag-for-under-armours-restructuring-just.aspx