Lack of volume, a business model that is difficult to scale and a sustainability crisis in the sector is the cocktail that has taken Ananas Anam, the first Spanish next gen, by storm. With Piñatex, a vegetable substitute for leather, as its flagship, the company was the first benchmark in the Spanish next-generation materials sector, and the first to try to become an ingredient brand under the umbrella of its star product: pineapple.However, the company has filed for insolvency proceedings, suffering from a problem that seems to be endemic in next-generation companies: the impossibility of scaling up the business.
As with Renewcell, the Spanish next gen promise seems to have come to an end, having filed the equivalent of…