For most directors, COVID-19 has caused a shock to their business. Either a bad shock, where business viability and sustainability has been challenged, or a good shock that has led to a surge in demand for products and services.
Usually shocks lead to action you suffer a heart attack, and you and your family reassess lifestyle, diet and exercise. At 15, I came off my motorbike, and both my bike and I ended up in the harbour. I havent come off a motorbike since.
Embrace the shock
There is a 19th-century fable of the boiling frog: once a frog jumped in a pot of water that had been put on a stove. As the water in the pot heated up the frog remained in the water, and as frogs do, adjusted its body temperature to the temperature of the wate…
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