Virgin Australia is driving analytics into every corner of its revived business, creating a playbook for every business unit that can be used to drive growth and profitability as the airline sector recovers.
Head of the analytics centre of excellence (COE) Paul Tran told the SAS Global Forum that the airline has elevated analytics to a groupwide function, supported by a three-year technology agreement with SAS.
Virgin Australia managed to exit voluntary administration at the end of last year after securing the backing of Bain Capital. It has since started to rebuild internal functions, including IT.
Before heading up the newly-centralised analytics function, Tran ran data science for the Velocity Frequent Flyer program.
There was still …
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