Talking to ET Now, Ajoy Misra , MD & CEO, Tata Global Beverages , says while the market dynamics has changed in UK market with shift to non-black tea segment, it continues to be profitable.
Edited excerpts:
Many are saying right now that slowly there seems to be a turnaround in sight for Europe and UK. The Tetley business for you has not been able to recover since the acquisition. What is your own view on that and especially when it comes to UK and EU in particular?
Tetleys epicentre is UK and what I must share with you is that for six consecutive quarters, we have gained market share in Tetley across all the categories of tea that we play in — every day, black, green tea, decaffeinated tea. We have launched fru…
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