Alexandra Tanya and Aaron Weller are preparing to take Miss Amara to the US. Source: supplied
Online rug retailer Miss Amara has relaunched YP Threads, a Brisbane-based party shirt business that went into liquidation in June, after acquiring it for an undisclosed sum.
The acquisition is somewhat unexpected, given Miss Amara targets a mostly female audience interested in interior design while YP Threads core customer is young men interested in partying.
The differences between the two brands are apparent on their respective Instagram pages, where Miss Amaras page is almost entirely composed of soothing neutrals while YP Threads page features customers wearing its colourful party shirts often with a boozy beverage in hand.
But the two…
Read the full article at: https://www.smartcompany.com.au/industries/retail/online-rug-retailer-miss-amara-yp-threads-liquidation/
