ADVERTISING in sport is hardly new. Whole competitions are clumsily named after a sponsor, but, oh boy, Channel 7 takes it to an entirely new level in the bombardment of advertising through its two week coverage of the Australian Open.
Its not even the ads in the actual ad break Ill get to those later its the advertising disguised as content in the normal programming. Its the height of annoying, cynical penetration of brands.
What happened to just watching tennis?!
On Sunday and its always during the day when there are less matches on I watched about maybe 30 minutes of its coverage. In that time, I saw no less than five branded segments.
The first was advertising for a furniture brand, pretending to be an interview between Giann Rooney …
Read the full article at: http://www.news.com.au/sport/tennis/australian-open/worst-thing-about-channel-7s-aus-open-coverage/news-story/96fc09ac3c4a0afcfe94925bbbdb03e2