From lending access to debt freedom
Maloney believes the industry’s most positive shift is a broader, more client-centric approach – one that moves beyond the transaction.
“There’s been a real shift toward client-centric advice – and that’s a good thing,” she says. “More advisers are starting to think beyond the transaction and ask, ‘How can we set this person up for long-term success?’”
At MyFuture, this philosophy is embedded in the business model.
“We don’t just help clients access lending; we help them get rid of it, then we leverage that to create wealth,” Maloney says. “And we’re not paid by the banks, so there’s no conflict when we’re providing…