The Sportsbet “live odds” segment has been an AFL television broadcast mainstay for years.
Hosted by former player Nathan Brown, the segment was broadcast before and during games, opening with an analysis of how the players and team might perform.
It would end with a suggested bet for people watching at home.
For as long as the segment has existed, it has attracted criticism from those opposed to gambling advertising.
“The ads are packaged as part of the culture and the norms of the game,” Ross Gordon, from the University of Technology Sydney’s business school, said.
“I think there’s been community concern around that … that you can’t watch sport now on TV in Australia without that really being embedded within it.“
Nathan Brown promotes a…