Apriority Financial, an AI-based debt optimization platform, announced a $2.3 million seed round led by Techstars, Valhalla, Bridge, CAN, Illini Angels, and Keiretsu. The company has also joined the Techstars & Samvid Economic Mobility Accelerator, signaling a new phase in its mission to turn debt from a financial burden into a pathway for wealth creation.
Founded by Bret Rietow and Tony Willcox, Apriority aims to revolutionize how Americans manage their personal debt—currently exceeding $18 trillion. The platform uses artificial intelligence to automatically identify refinancing opportunities, optimize payoff strategies, and reduce excess interest costs, helping borrowers regain control of their finances. Unlike…