Penn Entertainment will rebrand its sports betting operations to theScore Bet by December after failing to meet market share goals
A partnership cut short
Penn Entertainment and ESPN have decided to end their joint US sports betting venture, ESPN Bet, a full seven years ahead of schedule. The decision, which takes effect Dec. 1, follows Penn’s inability to meet certain market goals specified in its 10-year agreement with the sports media giant.
The partnership, launched in August 2023, represented a significant bet on combining Penn’s gambling operations with ESPN’s powerful brand recognition. Penn paid $150 million annually for the exclusive rights to use the ESPN brand for its online sports betting…