The veteran-owned brands exceeded their initial $25M pledge by 36%, delivering life-changing relief to thousands of military veterans across the country with ForgiveCo
VIRGINIA BEACH, Va., Nov. 21, 2025 /PRNewswire/ — What began as a mission to erase $25 million in veteran medical debt has surged far past expectations. Born Primitive and Black Rifle Coffee Company – in partnership with ForgiveCo – announced today that their joint Veterans Day initiative has successfully eliminated $34 million in medical debt held by thousands of U.S. military veterans.
From November 7–11, both companies pledged 100% of profits from online sales to an effort called “Operation…