The research, conducted in May, surveyed 1,028 South Africans who had gambled online within the previous 30 days. It also analysed 2,569 voice notes collected through the company’s WhatsApp-based research platform.
In the South African Gambling Impact Study conducted by Yazi, a South African-founded artificial intelligence-powered consumer research platform, the study found nearly three-quarters of online gamblers described themselves as being in control of their gambling behaviour.
But, the data painted a different picture, with many respondents reporting behaviour commonly associated with financial distress and problem gambling.
“We wanted to move beyond the financial statistics and understand what gambling is…