September 6, 2026
Despite nearly $2 trillion in buying power, many Black fans compromise their economic security by supporting professional sports leagues.
Black sports fans use personal savings and credit to take on high-cost debt, financing leagues that provide no financial return. In his landmark work, Forty Million Dollar Slaves, sports journalist William C. Rhoden argued that Black athletic talent creates multibillion-dollar empires for majority-white owners without gaining institutional power or…