“I’ve never heard of DraftKings. What’s that?” Said no one ever in 2026.
You can’t watch a pass, pitch, shot or kick on television without spotting a DraftKings or FanDuel logo or commercial. As the NFL season kicks off this month, expect to see more ads.
These and other popular mobile sports betting apps are now legal in many states and have become a fixture of the modern game.
“It doesn’t matter who you are or what slice of sports you want to watch, it’s everywhere,” Lisa Eaton says. She’s an accredited financial counselor (and a big sports fan) based in Seattle. “It’s out there as an…

