Household debt is at a record high—hitting $18.8 trillion in the second quarter of 2026—which means the services of Accredited Debt Relief (ADR) are in demand.
In a push to boost brand awareness, the debt-consolidation firm has chosen Omnicom’s TCA as its first-ever media agency of record.
TCA participated in a competitive pitch review, according to Lauren Gordon, ADR’s senior vice president of marketing. During that search, ADR’s priorities were finding a team with a customer-first approach and experience with cross-channel campaigns.
“We saw that we could work hand-in-hand with TCA,” Gordon told ADWEEK. “They’re an extension of us.”
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