Nazara acquires Sachin Tendulkar-backed Smaaash for ₹126cr, entering location-based entertainment
Founded in 2012 by Shripal Morakhia, Smaaash became a leading immersive entertainment chain in India. The company offered a unique blend of virtual reality, bowling, go-karting, cricket simulators, and other services under one roof. Despite its success with over 11 centers across India and backing from high-profile investors such as Sachin Tendulkar and Peak XV…