(Bloomberg) — Apollo Global Management Inc. and BlackRock Inc. are in talks to provide new debt financing for the merger of two Amazon aggregators, according to people familiar with the matter.
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The proposed deal continues an ongoing consolidation of such companies, which raised billions of dollars and snapped up brands sold on Amazon.com Inc., only to watch the pandemic-era e-commerce boom fizzle.
In the latest merger, Paris-based Branded is in talks to acquire San Francisco-based Heyday in exchange for $521 million in equity in a new company to be named Essor, which means “take flight” in French, the people said. The new company would be worth more than $1 billion, said the people, who requested anonymity to…
