A decade ago, custom-built ecommerce platforms were the gold standard for delivering innovative, robust buyer experiences. Other retailers differentiated themselves with heavily customized storefronts built on managed platforms. However, these solutions were inherently limited, forcing businesses to rely on workarounds and complex integrations to stay competitive and drive growth.
Today many of these custom, legacy ecommerce solutions are still around—and teeming with technical debt. This debt, created by shortcuts, quick fixes, and suboptimal technology choices, can show up as outdated code, poor customer experiences, slow time to market, and a lack of modern features.
The impact of this technical debt to a business can be massive. A…
