The makers of the personal finance app Charlie have revamped the tool to focus squarely on getting consumers out of debt and soon hope to add banklike products, such as loan refinancing and a debit card.
The app, which first launched in 2016, started as a chatbot that analyzed users transactions and provided budgeting recommendations. Those features remain, but the San Francisco company unveiled several new components for its 500,000 users on Jan. 27.
We were trying to address every line item on a users budget, Ilian Georgiev, Charlie’s CEO and co-founder, said in an interview. Whereas now, from talking to users, we saw one of the biggest problems is figuring how to get out of debt, so we are focusing the entire experience around that….
Read the full article at: https://www.americanbanker.com/news/budgeting-app-charlie-pivots-to-help-users-reduce-debt
