The Victorian Government is supporting businesses in Porepunkah and the surrounding region following the events on 26 August 2025.
Up to $2.5 million will be delivered to support the visitor economy in Porepunkah, Bright and surrounding region including:
- $5,000 grants for eligible businesses that have experienced significant disruptions and revenue losses following the incident
- financial support for the Alpine Shire Council and the local business chamber to support community activities and events
- tourism marketing and promotional activities to boost visitor numbers to the Alpine and High Country region
- funding for the Ride High Country Marketing Phase 2 project – to support longer term tourism in the region, increase overnight visitation,…

