Geronimo leaps to Tapit Media’s rescue; snaps up NFC firm – AdNews
Tapit Media Nearly two years after launching in Australia mobile CX company Geronimo, led by Amobee’s former MD Matt Hunt, has acquired Tapit Media; a global tech platform enabling Near Field Communications (NFC) for marketing. Hunt says NFC technology is a major growth area in mobile marketing and the deal brings proprietary technology, data and…