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Why does online sports betting feel like a new phenomenon? It’s likely because it wasn’t until 2018, when the U.S. Supreme Court struck down a federal law that had prevented most states from legalizing sports betting, that states were free to allow it.
That opened the door for sports betting to become legal and socially acceptable in many states.
By 2023, sports betting (both in person and online) was generating more than $120 billion in bets annually. And all along the way, gambling websites have been perfecting their marketing, and mobile apps have made the betting process feel more like a game than gambling.
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