For three days of the Sydney Test against India in 2012, Michael Clarke held court with his home crowd and a nation of cricket lovers. Millions around the country – and many more on the sub-continent – watched as the Australian captain hit an unbeaten triple century – the defining innings of his career.
It should have been a sponsor’s dream, except Clarke did not have one. His bat, which had become the most watched advertising board in the country, did not bear any sponsor’s stickers during his marathon innings.
Clarke had ordered for them to be removed as his contract was expiring.
For Kunal Sharma this was a moment to be seized and he pounced. The Wollongong-based founder of the Spartan Sports empire signed Clarke to a six-figure contra…
Read the full article at: http://www.illawarramercury.com.au/story/5629256/spartan-sports-empire-under-financial-pressure/